Friday, 22 June 2012

Kids’ cereals are healthier, ads aren’t: study

<p>(Reuters) While U.S. food companies are creation healthier breakfast cereals for children, theyre also aiming some-more ads for their unhealthiest products during kids, according to a news released on Friday.
The Cereal Facts investigate from Yale Universitys Rudd Center for Food Policy Obesity offers an outward comment of a industrys actions and comes amid rising alarm over diet-related health costs in a United States, where scarcely a third of children are overweight or obese.
Kelly Brownell, executive of a Rudd Center, lauded cereal makers for changing their recipes to boost fiber and whole pellet calm while shortening sugarine and sodium, though pronounced there was plenty room for serve improvement.
Its not adequate and a companies are still regulating all their selling flesh to pull their misfortune cereals on children, Brownell said.
Spending to foster child-targeted cereals was $264 million in 2011, an boost of ...

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